TYPE OF DATA 

SOURCE 

WHAT IT’S USED FOR

OUR LEGAL BASIS

RETENTION PERIOD

Tracking Data: Data about Your use of the Website (Your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views, website navigation paths, and information about the timing, frequency and pattern of Your use).

This data is obtained from Our analytics tracking system whilst You are using the Website.

To analyse the use of the Website and to personalise and optimize the content that You see on the basis of Your profile. 

To offer, market and selling pro other relevant products and/or services to You (Note that if You

don’t opt in, the number of adverts You will see on the Website will remain the same, but they may be less relevant to You if we haven’t built a profile for You).

Your consent (Note that we will not track Your activity on the Website until you have given us your permission by clicking here here). The same link can be used to withdraw permission at any time. We may, however, keep Enquiry Data in an anonymized form for the purpose of improving our products, service and the information on the Website.

We will keep this data until You ask Us to delete it. An anonymized

version of the data may be kept indefinitely.

Registration Data: Data provided to us and in some cases to 3^rd Parties when you register an account with us, or register to attend one of our events (whether as a delegate, exhibitor speaker or attendee). This information might include your name, address, email address, phone number, credit card and other information relevant to the particular event or service that you’re registering for.

This data comes directly from You if You complete a registration form or provide us with your details over the phone.

To provide You with an account which will enable You to make purchases on Our Website or to allow You to attend an event that We have organized.

We/certain 3^rd Parties collect and store this data on the basis that we need to perform a contract requested by You. In addition, We have a legitimate interest to hold records for business purposes. To an extent, we also rely on Your consent to process Registration Data, in the sense that You are able to close Your account at any time.

We will keep this data until

You delete Your account; but We will hold any data that may be required by

law or to manage legal claims. An

anonymized

version of the data may be kept indefinitely.

Transaction Data:

All Data relating to Your purchasing activity and patterns.

This data comes directly from You when You make a purchase through Our Website.

To enable You to make purchases through Our Website.

We/certain 3^rd Parties collect and store this data on the basis that we need to perform a contract requested by You. In addition, We have a legitimate interest to hold records for business purposes.

We will keep this data until

You delete Your account; but We will also hold any data that may be required by law or to manage legal claims. An anonymized

version of the data may be kept indefinitely.

Subscription Data: Information that You provide to us for the purpose of subscribing to our email notifications and/or newsletters.

This data

directly from You when You subscribe.

We/ certain 3^rd Parties use this data to be able to send You the relevant notifications and/or newsletters as requested by You.

We may also

use this data to offer, market and sell other relevant products and/or services to You, if You would like Us to do so.

Your consent (Note that we

will not send You any

notifications and/or newsletters unless You have subscribed here). You may also unsubscribe at any time by clicking here.

We will keep

this data until

You unsubscribe. We may keep data to evidence that we have honored Your request to unsubscribed indefinitely.

Enquiry Data: Information contained in any enquiry You submit to us regarding our products and/or services, including the communication content and metadata associated with the

communication and information that is shared on the ‘chat’ function provided Our Website.

This data

directly from You when You make an enquiry to Us.

We/certain 3^rd Parties use this data to respond to a query You have made to Us and for the purpose of improving our products, service and the information on the Website.

Once You have made an enquiry, We have a duty to respond and thus it is Our legitimate interest to keep this data in order to provide You with an adequate reply and to respond at a later date.

We will keep this data until You ask Us to delete it; but We will hold any data that may be required by law or to manage legal claims. An anonymized

version of the data may be kept indefinitely.

NAME

FUNCTION

LEGAL BASIS

Pure Chat 

We use Pure Chat to provide You with a ‘chat’ function for any queries You may have in relation to our products and services.

We have a legitimate interest to provide a ‘chat’ function on the Website for Your convenience when getting in touch with Us. This function is also based on Your consent, in the sense that it only operates when You use the ‘chat’ function, which is completely optional. 

Pure Chat Privacy Policy:

https://www.purechat.com/privacy

Clicky

We use Clicky to be able to optimize our website designs, gain insight on popular features, identify usage trends, track the delivery of our promotional content and, more generally, to know our market better

in terms of geographical distribution,

demography and usage patterns.

We have a legitimate interest for using this script within our Website. Without using Clicky, we would not be able to constantly update our Website to ensure that we are providing you with the best services that we can provide you with relative to the competition. All the data that is provided to us by this script is either

anonymous or pseudonymous and therefore

serves a function strictly in relation to research that we conduct to be able to continuously improve our services. 

Clicky Privacy Policy: 

https://clicky.com/terms/privacy

Google

AdWords

Conversion 

We us Google

AdWords to help us to analyse the use and performance of the Website and conversions from browser searches.

We have a legitimate interest for using this script within our Website. Without using Google AdWords, we would not be able to understand how customers interact with our adverts. 

Google Privacy Policy:

https://policies.google.com/privacy?hl=en

Google Analytics

We use Google

Analytics to be able to optimize our website designs, gain insight on popular features, identify usage trends, track the delivery of our promotional content and, more generally, to know our market better in terms of geographical

distribution,

demography and usage patterns. 

We have a legitimate interest for using this script within our Website. Without using Google Analytics, we would not be able to constantly update the website to ensure that we are providing you with the best services that we can provide you with relative to the competition. All

the data that is provided to us by this script is

either anonymous or pseudonymous and

therefore serves a function strictly in relation to

research that we conduct to be able to continuously improve our services. 

Google Privacy Policy:

https://policies.google.com/privacy?hl=en 

Facebook Connect

Facebook Connect is used to be able to log You into Our Website with Your Facebook login credentials and Your Facebook user profile. When You choose to access Our website through Facebook Connect,

You are allowing Our Website to retrieve some of the information that You have provided to Facebook. 

Our legal basis for using this script within Our website is your explicit consent. By signing in using your Facebook profile, You are automatically consenting to the provision of information described in the adjacent column. 

Facebook Privacy Policy:

https://www.facebook.com/about/privacy/ and https://www.facebook.com/about/privacy/update 

TYPE OF

DATA

WHO HAS ACCESS

SAFEGUARDS

Tracking Data 

This type of data is transferred to the 3^rd Parties detailed in Paragraph 2.2 above.

We may also hold some of this data directly.

Where your information may be processed outside of the EEA (as detailed in Paragraph 2.2 above), We have taken steps to ensure all parties are complying with the General Data Protection Regulation, including, as necessary, concluding contracts based of the European Union’s Standard Contractual Clauses for cross-border data transfers.

Data held directly by Avantech is stored on servers located in the European Union and is only accessible to our employees or by 3^rd parties (also within the EEA) on a strict ‘need to know’ basis in accordance with our internal access policies.

Registration Data 

Our online store is hosted on Shopify Inc. and We have access to it. Shopify provide Us with the online e-

commerce platform that allows us to sell our products and services to You. Your data is stored through Shopify’s data storage, databases and the general Shopify application. In relation to data for making payments, if you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. 

We may also hold some of this data directly, particularly data relating to registration for participation in an event organized by Avantech.

Shopify is located in the United States. It is  compliant with the EU-US Privacy Shield – please see:

https://www.shopify.com/legal/privacy

Data relating to credit cards is also collected and processed by Shopify. Such data is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted. All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. For more insight, you may also want to read Shopify’s Terms of Service here or Privacy Statement here. 

Data held directly by Avantech is stored on servers located in the European Union and is only accessible to our employees or by 3^rd parties (also within the EEA) on a strict ‘need to know’ basis in accordance with our internal access policies. 

Transaction Data 

This data is held by Shopify Inc. and We have access to it.

Shopify provide Us with the online e-commerce platform that allows us to sell our products and services to You. Your data is stored through Shopify’s data storage, databases and the general Shopify application. In relation to data for making payments, if you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. 

We may also hold some of this data directly, particularly data relating to registration for participation in an event organized by Avantech.

Shopify is located in the United States. It is  compliant with the EU-US Privacy Shield – please see:

https://www.shopify.com/legal/privacy

Data held directly by Avantech is stored on servers located in the European Union and is only accessible to our employees or by 3^rd parties (also within the EEA) on a strict ‘need to know’ basis in accordance with our internal access policies.

Subscription Data 

This data is held directly by Us; however we also share your details with SendInBlue. SendInBlue provide Us with cloudbased digital marketing tools for sending of email notifications and marketing campaigns.

Data held directly by Avantech is stored on servers located in the European Union and is only accessible to our employees or by 3^rd parties (also within the EEA) on a strict ‘need to know’ basis in accordance with our internal access policies. 

SendInBlue is located in the United States, France and India. It is fully compliant with the General Data Protection Regulation – please see:

https://help.sendinblue.com/hc/enus/categories/360000229110-GDPR

Enquiry Data 

This data is held directly by Us; however we also share your details with Pure Chat. Pure Chat provide Us with cloudbased digital marketing live chat software.

Data held directly by Avantech is stored on servers located in the European Union and is only accessible to our employees or by 3^rd parties (also within the EEA) on a strict ‘need to know’ basis in accordance with our internal access policies. 

Pure Chat is working towards full compliance with the General Data Protection Regulation – please see:

https://www.purechat.com/gdpr